BIG BLOW to Netflix users as the company plans to end password sharing THIS month

Netflix plans to put an end to password-sharing feature, here’s everything you need to know

Streaming giant Netflix is ​​reportedly planning to end its password-sharing feature in early 2023. The end of password sharing was previously rumored, but the changes are set to officially go into effect next year, according to MacRumors. Netflix has long recognized that password sharing is a problem that negatively affects its earnings, but the increase in subscriptions in 2020 has led the company to avoid the issue.

Due to a drop in revenue this year and the platform’s first loss of subscribers in 10 years, Netflix CEO Reed Hastings decided it was time to act on the matter.

Starting next year, the company plans to ask users who share accounts with others outside their household to pay the same, the report said.

In October, the streaming giant announced a “Profile Transfer” feature to prevent password sharing that was rolled out to all members globally.

Netflix also announced Wednesday that it will launch a “Nike Training Club” on December 30, 2022, through which users will be able to stream fitness content.