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‘Bones or No Bones’ Pug Opens Online Fan Store Based on Viral TikTok Videos

Jonathan Graz, who creates viral TikTok videos together with his 13-year-old pug, has opened a web-based fan store called The Noodle No Bones Boutique.

Millions of TikTok customers are captivated by Graz’s “no bones” game he plays with Noodle nearly every morning, where he tests to see if his pug will stand up or flop down onto his bed.

Should Noodle prop himself up using his front legs, it is a “bones” day for the internet, where people are instructed to conquer the next 24 hours. On the opposite hand, if the pug flops go into reverse, it is a “no bones” day.

The new products store by Threadless sells “Bones or No Bones” clothing, blankets, mugs, face masks and greeting cards, among other Noodle-inspired items.

“A portion of the proceeds from the sale of official Noodle merch also donates to local animal shelters! Now that the official Noodle No Bones boutique is open the Threadless team is assisting in helping it grow on both bones and no bones days!” Threadless said in a statement.


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